Zero-click Google searches grew to roughly 65 percent

Efforts to restrict Google haven’t had much of an impact. Furthermore, while the epidemic may have increased total search volume. Zero-click searches may increase even more as individuals become more mobile. According to a SimilarWeb analysis provided by Rand Fishkin,... The post Zero-click Google searches grew to roughly 65 percent appeared first on Soft Trending.
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Zero-click Google searches grew to roughly 65 percent

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Efforts to restrict Google haven’t had much of an impact. Furthermore, while the epidemic may have increased total search volume. Zero-click searches may increase even more as individuals become more mobile. According to a SimilarWeb analysis provided by Rand Fishkin, founder of SparkToro, approximately 65 percent of Google searches concluded without a click to another web page between January and December 2020. Up from 50 percent in June 2019. 46.5 percent of searches on the desktop were zero-click, compared to 77.2 percent on mobile. Methodology caveats. This most recent result and the 50% figure from 2019 were not derived from the same data source and used different search algorithms. SimilarWeb’s new data incorporates both mobile and desktop devices. Including iOS devices, and covers a pool of 5.1 trillion global Google searches. Only one billion web browser searches from domestic desktop and Android devices were included in the data Fishkin utilized in 2019. Which came from ...
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