When to use SEO Reporting Tools

Reporting is crucial to a good SEO campaign. The results of search engine optimization take time to appear since it is a continuous operation. You’ll need to use analysing and monitoring methods to figure out where the campaign stands.

There is a wide range of free and paid applications available to assist you in evaluating your SEO activities and creating readable reports. Not all services, however, are created equal.

 

You’ll learn what to look for in SEO reporting software and browse a list of the best free and paid options in this guide.

What to look for in an SEO reporting tools

Which factors should you consider when selecting SEO reporting software?

1.      User Interface

If you’re working for a company, the SEO reporting tool should be simple to use. You must present the report to the client, who may or may not have any prior knowledge of SEO. Examine sample reports when evaluating SEO report tools. Is it easy to read them? Will a non-specialist be able to understand what you’re saying? Is it possible to add a logo to them for brand recognition and customization?

2.      Other options

SEO monitoring methods are seldom used on their own. They usually come with a variety of other choices. Working with a multifunctional programme is much simpler than working with different software. Keyword search, website analysis, keyword and SERP location analysis, competitor monitoring, and other features can be included in an all-encompassing SEO reporting app.

3.      Flexibility

Some reporting software is only intended to assist you in working with one or two clients or businesses. As an organization, you might want to think about implementing a programme that helps you to expand your client base as your business expands.

Look for software that can generate reports for a large number of clients. You can usually only increase your payments and get multi-client features as your needs expand.

4.      Integration

If you’re not going to use a single platform for all of your SEO needs, make sure the reporting tools will work with the rest of your programmers.

Check to see if the app can be used with common tools like Google Analytics and Google My Company. Check to see if the rest of your SEO tools are compatible with the new reporting software. You could end up doubling your workload if you don’t.

5.      Access to local data

Working with current data localized in your client’s area is an important part of SEO reporting. When it comes to local rankings, comparing SEO data from the UK to that from the US is pointless.

 

You can select an SEO reporting tool that focuses on local data. This will allow you to see how your website compares to the competition. Access to regional data could be useful for running cross-analysis between target client groups for a client who does not need localization.

6.      Variety of features

Depending on your needs and budget, the number of features provided by the SEO tracking tool can vary. The software must contain the following features:

• Position tracking option
• Back link monitoring
• Data analytics
• Competitor data analytics

You may also want to choose a tool that creates a report for:

• SMM
• Email marketing
• Paid Ads

You can also check how frequently the programme is updated to ensure that all of the functionality are current.

7.      Exportation

You can export reports to external files with high-quality SEO reporting software. This feature will allow you to use the reports with other programmers and show them to clients more easily.

 

Examine whether the programme can export data to XLS, CSV, PDF, or email.

8.      Automation

You should be able to create automatic reports using reporting tools. You can use the reporting function to automatically submit generic reports to your client every week, month, or any other time period you specify.

9.      Customization

Each SEO campaign has its own unique characteristics. None of them can be categorized into a specific category. As a result, reporting software should allow you to customize reports based on your team’s KPIs, goals, and priorities.

 

Final thoughts

SEO reporting is a complicated process that necessitates the use of specialized tools. Every business should find its own ideal reporting tools. You can find the right SEO reporting method for your business by using the above list and advice.

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