Twitter Acquires Scroll With Plans to Launch a Subscription Offering

With the purchase of Scroll, a program that eliminates advertising from news outlets for a monthly charge. Twitter takes a step closer to introducing subscription offerings.

The scroll will be incorporated into a forthcoming subscription service that Twitter plans to introduce. The scroll will be in private beta before then. Existing subscribers will continue to use Scroll, but new signups are no longer accepted.

Scroll says that for $5 a month. It lets publishers gain more money than they can from advertising. its subscribers get cheap. Ad-free access to hundreds of top news sites in exchange for a small fee. Scroll claims that its model works, and Twitter is clearly persuaded. As it has invested heavily in the business. What, on the other hand, persuaded Scroll to join Twitter?

In a blog post, the company responds to this query by stating that Twitter shares the same goal of preserving a healthy journalism ecosystem.

“Twitter exists to facilitate public discourse. Journalism is the conversation’s mitochondria. It motivates, energizes, and educates. Twitter transforms and perplexes viewpoints. It helps us put ourselves in each other’s shoes and understand our common humanity at its best.”

What’s Next For Twitter + Scroll?

Scroll claims it has been charged with scaling the model so that all Twitter users can enjoy the internet without experiencing “friction and annoyance.” Mike Park, Twitter’s VP of Product, confirms that Scroll will be included in the company’s upcoming subscription service:

“…we want to have Scroll as part of a future subscription offering we’re looking into. Imagine having access to premium features as a Twitter reader, such as being able to read stories from your favorite news source or a writer’s newsletter from Revue, with a portion of your subscription going to the publishers and authors who created the content.”

At this time, exact plans are unclear, but Scroll claims that Twitter’s goals are greater than most people believe. All indications point to Twitter adopting Scroll’s subscription model to provide ad-free timeline access while still sharing revenue with content creators.

This isn’t the first time Twitter has shown interest in charging users to limit the number of advertisements they see. When Twitter CEO Jack Dorsey told investors last year that the company is looking at subscription options, it became clear that the company intends to charge a fee for premium access.

In the days following Dorsey’s statement to shareholders, surveys began circulating on Twitter asking users what types of premium features they’d be willing to pay for.

Twitter subscriptions

The debate about Twitter subscriptions died down after the initial round of surveys was sent out. It resurfaced in January after Twitter acquired Revue, a startup that publishes newsletters. Users will soon be able to subscribe to emails from their favorite accounts on Twitter. When Twitter launches its Super Follow product, which was revealed in February, this feature will be available.

In terms of Twitter subscriptions, February was a noteworthy month, as a study from Bloomberg shed light on other forms of premium features Twitter is considering. Users will soon be able to sign up for emails from their favorite Twitter accounts. This feature will be available when Twitter releases its Super Follow product, which was announced in February.

In terms of Twitter subscriptions, February was a notable month, as a Bloomberg study revealed that Twitter is exploring other types of premium features.

Twitter’s idea of a subscription-based product is becoming clearer following today’s announcement. Though there is still some work to be done until it is ready for users to use. To be sure, whatever Twitter introduces in the future is unlikely to have an effect on the service’s core features. Users will be able to use Twitter for free in the future, with the option to pay for premium features if they so choose.

What Happens to Nuzzel?

Scroll’s team also provides Nuzzel, a news tracking service that sends out regular emails with the top stories posted by Twitter users.

Nuzzel will be decommissioned on May 6, but its features will be gradually merged into Twitter.

 

 

 

 

 

 

 

The post Twitter Acquires Scroll With Plans to Launch a Subscription Offering appeared first on Soft Trending.

from Soft Trending https://ift.tt/3hxg9uq
via softtrending