Squarespace tags seo

Easy to use, award-winning templates and a ‘what you see is what you get interface – Squarespace allows users to construct websites without using a single line of code. So, it’s no surprise that almost a million websites are currently built using Squarespace. But what users really want to know is what are Squarespace’s SEO capabilities and how can they improve their overall SEO performance.

If you have a simple understanding of the SEO method, Squarespace is a great choice. Aren’t you one of them? Then this guide will teach you everything you need to know about Squarespace and SEO best practices.

What Squarespace does for SEO

The method of optimizing your site’s ranking in search results is known as search engine optimization or SEO. Although the factors used by search engines like Google, Bing, and Yahoo to rank websites are kept secret and change regularly. Squarespace incorporates all established SEO best practices into every site.

We’ve introduced different tactics to help your site appear in search engine results as the host for millions of websites for over a decade. Squarespace takes care of the technical aspects for you. So you won’t have to look for plugins or delve into the code.

How to Change Title Tags and Meta Descriptions in Squarespace

Squarespace is a website-building platform that is flexible, easy-to-use, stable, and well-supported. The models have been thoroughly reviewed, and Squarespace offers a wealth of knowledge to assist you in navigating the editor’s material and media blocks.

Squarespace, unfortunately, isn’t great at assisting you in determining where to update the title tag and meta summary for your website’s pages. It’s important for Search Engine Optimization (SEO) that each page’s title tag explains what the page is about, and the meta description allows searchers to click on your page rather than someone else’s.

Editing the Meta Description

A good meta summary not only explains what’s on your list but also persuades the searcher to choose your result over someone else’s. Answer the following questions: What services does your page provide? Why should a person go there? What would they be able to benefit from it? Keep in mind that Google will not always show your meta description, instead of displaying snippets from your material.

What Google displays depends on the nature of the search and how important the meta description is to that search. For one search term, the meta description you wrote might appear, but for another, Google would create its own.

Unfortunately, there is nothing you can do about it. All you can do is write the best meta description you can and then accept the fact that Google can believe it knows better than you do what a searcher wants to see.

Make your meta definition as normal as possible. The terms in the meta description have no bearing on your search engine rankings (and haven’t since 2009). But if you write a fantastic meta description and more people click on your site rather than the ones that appear in search results. Your site’s rankings will increase. It’s well worth the effort to improve the meta descriptions.

Editing the Title Tag

Squarespace makes the title tag the same as the navigational name you gave the page by default. This means that if you name your homepage “Home” to make it fit in your navigation. Home will automatically become your title tag — which isn’t healthy!

Another example: the page title “About Us” will look fantastic in your navigation. But a better title tag for SEO purposes would be “Meet Our Caring Vet Team in Seattle.”

Title tag optimization serves two purposes:

1.       If your title tag is optimized, your site will rank higher. Include keywords, but don’t cram them in; instead, compose naturally.

2.       Searchers would be more interested in your performance. If you were looking for a veterinarian, would you go with “About Us” or “Meet Our Caring Vet Team in Edmonton”?

Squarespace Terminology:

Navigation Title — this is what appears on your site in your menu — this is where it is appropriate to use “About Us”.

Page Title — this is your title tag — for this area, put on your SEO hat and use a more robust explanation like “Meet Our Caring Vet Team in Edmonton.”

Is Squarespace good for SEO?

You may have learned that website builders aren’t good at SEO in general, but this isn’t true. Squarespace, in particular, has been unfairly chastised for its SEO capabilities.

 

Although Squarespace isn’t known for its SEO, the platform does, in principle, have everything you need to work well. Many Squarespace sites are currently ranked at the top of Google, indicating that they must be doing something good!

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