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Zero-click Google searches grew to roughly 65 percent

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Efforts to restrict Google haven’t had much of an impact. Furthermore, while the epidemic may have increased total search volume. Zero-click searches may increase even more as individuals become more mobile. According to a SimilarWeb analysis provided by Rand Fishkin, founder of SparkToro, approximately 65 percent of Google searches concluded without a click to another web page between January and December 2020. Up from 50 percent in June 2019. 46.5 percent of searches on the desktop were zero-click, compared to 77.2 percent on mobile. Methodology caveats. This most recent result and the 50% figure from 2019 were not derived from the same data source and used different search algorithms. SimilarWeb’s new data incorporates both mobile and desktop devices. Including iOS devices, and covers a pool of 5.1 trillion global Google searches. Only one billion web browser searches from domestic desktop and Android devices were included in the data Fishkin utilized in 2019. Which came from ...
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How to audit Core Web Vitals

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A step-by-step procedure to identify problems and prioritize changes ahead of the Page Experience Update. Google declared in May 2020 that Core Web Vitals would be incorporated into Google’s algorithms in 2021. But that there was “no imminent need to take action”. Google announced in November 2020 that this update will go into effect in May-June 2021. Thus now is the time for site owners and SEOs all over the world to take action on the aptly called Page Experience Update. What are Core Web Vitals? Core Web Vitals are a set of measures that are used to assess a website’s loading speed, interactivity, and visual consistency. All three are linked to site speed in some way. Which we’ve known for a long time to be crucial for both search engines and people. What’s particularly intriguing about Core Web Vitals, and in particular the Page Experience Update, is that Google isn’t always open about the details of its algorithm adjustments. However, in this situation, we’ve been told the ex...
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Additional travel alert notices have been added to Google’s search results, and update to its trip planning tools

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Google’s user-friendly feature improvements will help it maintain a competitive advantage in the online travel business. Google search will now include additional COVID-related travel alerts and restriction information, the company revealed on Wednesday. Google is also releasing a redesigned Explore section for its travel planning website , as well as road trip functionality for Maps on desktop. More travel advisory and restriction information. Users will see travel limitation details (seen above) for their destination while searching for flights, hotels, or other travel-related queries on Google. Visitors may be required to provide immunization records, verification of test results, or quarantine once they arrive. By activating the “get an email if this guidance changes” checkbox when logged in to their Google account, users can keep track of travel advisories. They’ll be notified if limits are introduced, withdrawn, or lessened once they’ve done so. These alerts are unique to t...
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