The Google’s page experience update has been postponed

The new page experience will begin rolling out in mid-June and won’t be fully operational until the end of August.

Google has revealed that the page experience update. Specifically, the ranking change will be delayed from May 2021 to a phased deployment. That will begin in mid-June 2021 and last through the end of August 2021.

Google is delaying the release of this upgrade in order to “assist you in making more changes to your website while keeping page experience in mind,” according to the company. To be honest, I believe most site owners who cared about making modifications for the page experience upgrade were already planning to do so by the end of the month.

The rollout.

According to Google, the ranking adjustment for the page experience improvement will begin in mid-June and will be a “gradual” deployment. By the end of August. The deployment will have been completed for several weeks. Google will be able to “monitor for any unforeseen or unanticipated issues” as a result of the delay.

What goes live today.

While the page experience update ranking change will not take effect today, Google is releasing a few improvements, including:

  • Google Search Console’s Page Experience report
  • All web pages have general availability for signed exchanges (more below)

Mid-June rollout.

So, what is the page experience upgrade that will be rolled out in mid-June?

  • The new ranking system will be implemented gradually.
  • The AMP badge will gradually fade away.
  • The possibility of a page experience badge will be tested further. Although Google has not yet finalized its plans for this badge.
  • Google Search’s Top Stories carousel will be adjusted to incorporate. All news items that comply with Google News’ content regulations and guidelines. To rank in some top stories. AMP is no longer required. This is true “regardless of its Core Web Vitals score or page experience status”. According to Google. This transition will also begin in mid-June and end by the end of August.
  • The Google News app and news.google.com do not require AMP.
  • HTTPS, mobile-friendly, secure surfing, and no obtrusive interstitials are likely to be included in the mid-June deployment. As Google already has these ranking signals in place before the page experience announcement.
End of August rollout.

By the end of August, Google expects to have completed the full implementation of the page experience update ranking modification. This will include all of the essential web important metrics, as well as the ones indicated below, such as LCP, FID, and CLS (as well as Chrome’s recent fix for CLS).

Remember, this is what the new page experience upgrade involves. And it will start rolling out in mid-June and be completed by the end of August. It will not be operational in May of 2021, as previously stated. By this timeframe. The AMP requirement for the top stories carousel will be completely removed.

Don’t expect drastic changes.

Expect no major changes as a result of this distribution and this new Google update, according to Google. “While this upgrade is intended to emphasize websites. That provides excellent user experiences. Page experience is still one of many variables our systems consider… As a result, sites should not expect significant changes,” Google stated.

FAQs.

In its support forums, Google has posted very thorough FAQs about the core web vital and page experience upgrade. After reading this, I recommend that you go over them again.

More reports.

In Google Search Console, Google is also introducing a new Page Experience report. The report will mix the current core web vitals report with various page experience signal components. Google’s Search Performance report has also been improved to allow. You filter pages with a good page experience. We went over these studies in greater depth here.

Signed exchanges rollout.

Signed exchanges on Google Search are now available for all web pages, according to this release. Part of the problem with AMP and serving your content over Google’s AMP Cache URL was solved by signed exchanges. SXG (signed exchanges) “allows Google Search to take advantage of the privacy-preserving prefetching approach incompatible browsers,” according to Google. This can lead to a better user experience on the page. This method allows Google Search to load critical website resources (HTML, JavaScript, and CSS) ahead of navigation, allowing the browser to display pages faster.”

“Using SXG is not a necessity for page experience benefits, and you can consider the technology as one of the possibilities for improving your page experience,” Google clarified.

Why we care. 

We have a little extra time to get ready for the impending page experience change. The top stories carousel and Google News-specific updates will be the first to go live. Plus, with the page experience change, we can leverage the new reporting in Search Console to assist us to optimise our pages.

The post The Google’s page experience update has been postponed appeared first on Soft Trending.



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